The engineering landscape has fundamentally transformed—AI tools are now embedded in over half of all workflows, budget pressures are forcing unprecedented trade-offs, and the sources engineers trust for critical technical information continue to shift toward community-driven, peer-validated resources that prioritize real-world experience over marketing materials
This comprehensive report, provided courtesy of EETech and ECIA, reveals the hidden patterns behind how today's control and electronics engineering professionals—from industrial automation to embedded systems to power design—actually research, evaluate, and specify components. Based on an extensive survey of over 1,700 practicing engineers globally across multiple disciplines, validated to 95% +/-3.0% statistical confidence, these insights expose significant gaps between how companies think engineers make decisions and how they actually behave.
The results will surprise you. While manufacturer websites remain critical, engineering forums and communities are now the #1 most trusted source, with over 60% of engineers turning to peer discussions before making specification decisions. More striking: 56% of engineers now actively use AI in their workflows, 47% struggle to keep pace with rapidly evolving technology, and 66% directly make or heavily influence final purchasing decisions—meaning your content must address decision-makers, not just influencers.